Marketing Team – September 19, 2024

Chordsmen Board Meeting – Oct. 13, 2024

Marketing report –

Marketing team met on 9/19 – in attendance: Eric Maine, Brad Kitto, Kimball Larsen, Terry Jones

Discussed:

Purposes of Marketing Committee

1 – Event marketing

                A – Valentines – in conjunction with Brad Kitto

                B -Annual Show

                C- Youth Festival – in cooperation with Festival committee

                D- Christmas Show

2 – Merchandising

3 – Member Recruitment (in conjunction with Membership)

4 – Advertising for revenue purposes?

Valentines

Existing methods of marketing –

1. TV spots/ads (freebies only)
2. Radio
3. Email (from concert attendee database)
4. Facebook?
5. Word of Mouth

New ideas –

1. Quartet gigs (organized/purposeful/scheduled -maybe through Brad?)
   1. Quartets perform at senior residences
   1. Committee rep calls residences to schedule quartets
   1. 15-20 min performance on Val. Day for fee

• Social Media (FB, YouTube, substack)
  • Need to find a committee soc med rep
  •  
• Stage announcement
  • give discounts if purchased with link from concert program?
  • Quartet sings Valentine polecat to accompany the announcement
• Member sales competition?
  • Prizes for top sales:
  • Quartet Blitz? (texting/phone call competition)

Christmas Show

Public square performances? (coop with performance committee)

Emails

Text Blitz?

Website